The successful people in our field, the leaders in our community and in the world, almost always have vocabularies that are more powerful and more exact than yours. Notice the words that they use for complimenting, influencing, discussing, enthusing, or understainding.
Psychologist have found that the only ability that successful people have in common is an excellent vocabulary. Important words have helped these people to success. Lack of important words can keep you from success.
Until you speak, people don’t form a definite opinion of you. They are waiting for you to say something. But when you speak, either at work or socially, people instantly begin to react, to rate you in the achievement and popularity files in their minds. They are beginning to decide whether to help you or ignore you. And the total of all the words that you speak, and all the impressions that you make, decides in large measure how succesful your life will be.